Thira (Fira)

Arriving by boat in Santorini is an unforgettable experience. The island rises dramatically from the Aegean Sea, with sheer black volcanic cliffs crowned by tiny whitewashed buildings. The view alone is enough to take your breath away, and it sets the tone for an island that balances natural beauty, history, and a refined yet relaxed lifestyle.

Fira, the island’s capital since the late 18th century, sits on top of the cliff. Before it became a bustling town, the area was renowned for its vineyards, producing some of Greece’s most celebrated wines, including Assyrtiko—a crisp, mineral-rich white that perfectly complements the island’s volcanic soils. Wine lovers will relish the chance to visit local wineries for tastings and tours, discovering centuries-old techniques that give Santorini wines their unique character.

Start your day in Fira with a morning coffee as the sun rises over the caldera, casting golden light across the sparkling Aegean. Stroll through the busy central market where local fishermen sell their catch, watch the daily rhythms of island life, and soak in the architecture of Fira’s beautiful churches. The town’s excellent museums also offer a fascinating glimpse into Santorini’s volcanic history and cultural heritage.

Fira’s charm lies in its winding alleyways lined with boutique shops, cafés, and galleries—but note that as ferries arrive, the streets fill with day-trippers and backpackers, particularly in summer. For a quieter experience, an early morning visit is ideal.

From the old port, 580 numbered steps lead up to Fira, offering a scenic, if challenging, ascent. For a more leisurely approach, a cable car whisks visitors to the top in comfort. Once there, settle into one of the many elegant bars or restaurants that boast unparalleled views of the caldera—a perfect setting for tasting local wines while watching the sunset paint the sky.

Fira is undeniably the island’s heartbeat. While it can be lively in the high season, its combination of dramatic scenery, historical charm, and exceptional wines ensures it remains a must-see destination for discerning travellers seeking both beauty and culture.