Scroll right

You are here: Home > Destinations > Morocco > Taroudant

About Taroudant

Taroudant is a frequently overlooked, walled city just one hour's drive (75kms) inland from Agadir; it is located within the Souss Valley and is sometimes referred to as the 'Grandmother of Marrakech'. Taroudant's excellent location between the two majestic mountain ranges of the Moroccan south lends itself as an ideal base for exploring the region; particularly the Anti-Atlas Mountains, the oases of Tata and Akka or even the High Atlas via the exhilarating Tizi'n'Test (Test Pass). Enclosed by the well-preserved old city walls Taroudant will satisfy any visitor's desire for cultural and historical experiences without losing too much on the relaxation front.

Just like Marrakech, Taroudant has imposing adobe ramparts, adorned with square towers. A 7 kilometre horse-drawn carriage tour around it would reveal its five gates - Bab El-Kasba being the main one and the most majestic; you would also see that large fruit orchards surround much of the city. Amagour, a pretty village located 32 kilometres south of Taroudant, is covered in argan trees; argan oil, used in cosmetics and cooking, is ubiquitous in the region as is the precious and sought-after saffron, harvested from flowers whose meadows spread around Talouine.

Sightseeing in Taroudant

Taroudant has a very strong Berber cultural identity, found in its craftsmanship and its natural resources such as argan oil and saffron. In the souks, as well as a wide range of ceramics, spices and beautiful fruits and vegetables, you will find magnificent Berber silver jewellery which is the city's speciality. Silver also decorates daggers and is found along with mother-of-pearl on the butts of ceremonial rifles. Taroudant is also known for its "marble", a soft, chalky stone from the neighbouring mountains from which many different objects can be sculpted using a bradawl. Quality rugs are easy to buy; they come from Ouzguita, from the mountains where the wool is particularly soft and silky.

Argan co-operatives have flourished everywhere in this region, since the argan tree grows only in the south west of Morocco; visiting them is always fascinating. In the dry season, you can marvel at the unusual scene of goats climbing the trees to devour their fruits! Oil of a high nutritional and cosmetic quality is obtained from these nuts. The lush green Souss valley is also home to vast plantations of early season fruit and vegetables as well as citrus fruit. Having admired the colours of the spices, clothes and flowers on the Berber market, you will be struck by the indigo blue of the women's clothes, reminiscent of those of the desert men who long frequented Taroudant in the time of the caravans. And orange is the dominant colour during the saffron festival, a high point in Berber culture, which takes place in November in Talouine; this rarest of spices is also used in make-up on festival days.

Nearby sightseeing:

Surrounded by mountains – the High Atlas to the north and east and the Anti-Atlas range to the south – Taroudant also lies at the centre of a fertile valley. Perched on a rocky outcrop 30km to the south east, the village of Tiout looks over a palm grove which is reminiscent of the one in Marrakech. From the top of this outcrop, there is an exceptional view over the Upper Atlas and the Souss valley. Fernandel filmed Ali Baba and the Forty Thieves in this palm grove in 1954.

In our opinion, Taroudant is one of the most beautiful cities in Morocco, the people are friendly and there is a lot to see including the fascinating Berber souk. Being a walled city you enter via one of five main gates (although there are a few newer gates to help ease the traffic), the main sights of the city are the market place, the tanneries and the main squares - Assarag and Tameklalt.

We look forward to being of service.

Flexible Tailor-Made Holidays

  • We believe passionately that no two holidays should be the same.
  • With our flexible tailor-made holiday options you can travel at your own pace.
  • Rediscover a city, a resort or an island in a weekend or longer.
  • Take a small group tour or embark upon a more adventurous trip.

Trusted Service

  • ATOL cover for flight inclusive holidays.
  • One of us at Rediscover the World is very likely to have visited the hotels and travelled along the routes on your itinerary.
  • Dynamic, comprehensive travel app with all your documents, maps and much more.
  • Full financial protection for your holiday (TTA).

Why book Morocco with us ?

  • More than 30 years experience of Morocco
  • Unrivalled expertise of our local partners
  • Fly-drives & Private Journeys
  • Trekking in High Atlas / Sahara adventures
  • Personally chosen riads, kasbahs & hotels
  • 24hr assistance whilst in Morocco